THE PARIS BRAND

Paris Hilton is one of the most hard-working celebrities in the world and consistently ranked by Google as among the top 20 most popular celebrities worldwide.

She was named "Billion Dollar Entrepreneur" by Variety Magazine; her book, Confessions of an Heiress, spent five weeks on the New York Times Bestseller list.

She was once seen holding a copy of the spiritual manual The Power of Now; consequently, it shot into Amazon's top 200 books.

Her keen eye for design and luxury have allowed her to build a wildly successful design empire which includes over 17 remarkable and diverse product lines – from clothing, handbags, fragrances and to many others.

"I think I'm very original," she once told celebrity style magazine StyleBistro. "I like to do my own thing. I take risks, I like to have fun."

Paris is a magnetic personality; her brand a powerful and influential force.